Yandex Fashion Day

Yandex Fashion Day

branding

branding

concept

concept

guidebook

guidebook

3D

3D

Identity development for an internal Yandex industrial event. The task was to develop a key visual for further scaling to different media by creating 3d objects with a sacred meaning.

Identity development for an internal Yandex industrial event. The task was to develop a key visual for further scaling to different media by creating 3d objects with a sacred meaning.

Team & roles

3

Ustochnuk

Merch ideation and band art-direction for moscow-based band Ustochnuk during 4 years. I’ve worked on general recongnition of the band in the media field, created covers, posters, merch lines and a website

art-direction

merch

styling

🔗

Zvuk

A concept for music app Zvuk. The task was to develop a unique visualization for the Wave – an endless radio rotation of tracks that adapt to you and different life scenarios.

concept

ux/ui

animation

0:59

– 3:06

Daydreaming

Radiohead

Liquid Dex

Liquid Dex is a powerful financial tool where users control every part of decentralised exchanges. in mindset studio we’ve created the identity, website & 3D mascot for the product’s initial launch

brand identity

ux/ui

crypto

web

Warehouse

warehouse –  is a place of power, listening bar with asian kitchen and in ekaterinburg, russia. my goal here is to maintain + broaden the branding identity through social media posts, packaging & other materials

identity

design support

product packaging

smm

Cashew

сashew is one of the MENA’s leading “buy now, pay later” solutions. in embacy agency, we’ve created the brand identity that represents values of the brand: it's about being human, approachable, and providing endless possibilities

branding

concept

identity

Typography CCA

Typography was a place of power in Krasnodar, a non-governmental center for contemporary art. In May 2022, it ceased to exist after being included in the register of a foreign agents. I was doing smm posts, centre navigation
and exhibitions posters.

identity

smm

design support

copyright valerie matsueva, 2024

(pdf)

lera.foxhog@gmail.com

💌

Team & roles

7

Team & roles

3

Team & roles

8

Appreciations

3

Team & roles

6

Team & roles

7